Leadership
The Role of Conviction in Startups
It’s not just what you say, but how you say it.
Published in
2 min readApr 23, 2021
Human beings need to feel some sense of certainty in order to act. So how do you get people to act when there is no certainty . . . like in a new business?
There are two ways to increase this sense of certainty. The first is to reduce risk by collecting…