Product

How to Market Your Product Without Hiring a Marketer

Who said you need an agency to start marketing your product? Here’s how to build a tried-and-tested marketing funnel — without hiring anyone.

We all know that Facebook and Google will get our product in front of potential customers, but the art of paid ads remains a mystery to many people. Does it take an expert to build a marketing funnel? And how much should you spend on a marketer to get you going?

It turns out that growth marketers aren’t sorcerers, conjuring up new users in a puff of smoke. No magic potion is needed to get your first advertising funnel started, and you’d be surprised by how many marketing agency claims don’t live up to expectations.

Building an ads funnel early can have a big return on investment. A funnel will help you validate your value proposition and reduce the tendency to over-engineer your product. It will open up access to a wider pool of prospects sooner and involve them in your product development. By quantifying your assumptions around your cost of acquisition, it will help you better understand your unit economics and improve your pricing decisions.