How to Create a Sense of Urgency in Your Product Team

This one action drives accountability and feedback like nothing else.

The most common reason for product teams underperforming is because they haven’t implemented Agile properly.

Either the product leader hasn’t been trained in Scrum, or they’ve stripped back the Scrum framework to a point where it’s no longer agile. In other words, they are working in the old ‘waterfall’ way, with internal updates every two weeks and a daily standup.

However, the second most common reason for failing product teams is that they don’t work on important features.

Often, these teams use Scrum, but they fail to deliver meaningful improvements that customers care about. Instead, they focus on small optimisations that fit into a single sprint.

‘We can work on creating value later — but first, let’s redesign the settings page because it’s driving me nuts.’ Hypothetical Failing Product Leader.

If this is your team, how can you instil a sense of urgency to deliver something important?

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Clarity Program — Last Call

The core role of the CEO is to (i) set the strategy, (ii) build the team, and (iii) raise the money. That’s why clear communication is such an essential skill for a CEO to have – and it’s also the most common development need.

Clarity is an accelerated coaching program for venture-backed CEOs looking to level up on how to communicate their strategy, vision and value proposition to a range of stakeholders.

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